Bitchin Dave's Newsletter - September 9th
I listened to a really interesting podcast about the Eleven Madison Park Restaurant in New York City. I wanted to talk about that for a moment. (sorry in advance for the length!) The gist of the story is that the restaurant is a fine dining establishment and around five years ago, it was awarded three Michelin stars. It was heralded as one of the best restaurants in the world. The chef/owner realized he had nothing else to accomplish; he had reached the summit and had done as much as he could. And that's when he decided to challenge himself to achieve something new. It was sort of an existential personal crisis, and his solution was to change the menu completely, to think about sustainability and long-term health of the planet. And so he closed, and re-opened a while later as a plant-based restaurant. In his own words, this was not based on anything related to animal rights or about applying labels to it. This was simply about sustainability and challenging himself to do some ...